Sow seeds of hope

By Joe Soto

The most important product that America has managed to produce is not the automobile, television or computer. It is hope – hope not only for ourselves but for the world. In these times of so much tension and divisive rhetoric, hope is what will sustain us.

America is, after all, a country founded on hope.

Wikipedia defines hope as an optimistic attitude of mind that is based on an expectation of positive outcomes related to events and circumstances in one’s life or the world at large.”

We recently celebrated Martin Luther King Jr. Day, and few represented hope more than the civil rights leader. He said, “We must accept finite disappointment, but never lose infinite hope.”

Consider also the words of another inspirational pastor, Robert H. Schuller, who said, “Let your hopes, not your hurts, shape your future.”

So it is with a lot of important tasks in life, don’t look back – focus on the future. Our eyes are in front of our head because it is more important to look ahead than to look back.

The future is what we have to work with. Time travel notwithstanding, we can’t change history. But we can sure learn from it.

Businesses thrive on hope. Hope is manifested in long range plans. Hope is apparent in building projects and expansion plans. Hope is what brings new products to the market, and what makes salespeople tick.

Hope is the reason most of us find a way to keep on keeping on. Hope is what helps us get past the bumps in the road and find a better path. Hope is believing that the best is yet to come.

Few people in the history of college sports have had a greater impact than my close friend Lou Holtz. He’s the only coach ever to lead six different schools to bowl games – all within his first two years as head coach at each school. How did he do it? Well, according to coach, there’s really only one way.

“I think everybody has to have four things in their life to be complete,” he told me. “First, everybody needs something to do – something you have a passion for regardless of age. Second, everybody needs someone to love. Third thing, everybody needs something to hope for – something that you’re …read more