Strong corporate culture is a boon to business
In 1788 Edward Gibbon set forth in his famous book, “Decline and Fall of the Roman Empire,” five basic reasons why that great civilization withered and died. They were:
- The undermining of the dignity and sanctity of the home, which is the basis for human society.
- Higher and higher taxes.
- The mad craze for pleasure, with sports and plays becoming more exciting, more brutal and more immoral.
- The building of great armaments when the real enemy was within – decay of individual responsibility.
- The decay of religion, whose leaders lost touch with life and their power to guide.
I found this fascinating because these principles of cultural decline could describe the world today. While most of us have little control over the global situation, we do have some control over our personal lives, starting at home and moving on to the workplace. Studies have consistently shown that salary is not the most important factor when considering where one works – it’s corporate culture.
Maybe this is why corporate culture is one of the hottest topics in business today. People want to work for businesses that focus on terrific employee culture.
What is corporate culture?
Corporate culture is what we call the pervasive values, beliefs and attitudes that characterize a company and guide its practices. To some extent, a company’s internal culture may be articulated in its mission, or vision statements. Elements of corporate culture include a company’s physical environment, human resources practices and the staff itself. Corporate culture is also reflected in the degree of emphasis placed on various defining elements such as hierarchy, process, innovation, collaboration, competition, community involvement and social engagement.
It’s no surprise that Fortune’s Best Companies happen to be many of the same companies listed as the best places to work. Companies that are concentrating on culture are seeing the biggest payoffs because they are putting their employees first.
I’ve always said if you take care of your people, they will take care of your customers. And your company will thrive.
According to an article in Forbes magazine, traditional companies like Aetna are now heavily focused on culture. Recently the New York Times published an article about Aetna’s CEO Mark Bertolini. He has raised wages, improved health benefits, and introduced yoga and mindfulness training to his entire company to improve staff retention and culture in the call centers. Their $100 million plus employee turnover problem is rapidly going away, and he claims to have already improved the bottom line by 3-4 percent.
Corporate culture is consistently listed as an important factor in retaining employees at every level, but perhaps most significantly, the millennial generation. In a nutshell, while making money is important, the potential to make a life that matters is even more important. In other words, no one wants to check their personal values at the company door.