A Simple Writing System

Legendary copywriter John Carlton has compiled his famous copywriting workshops in a home study course called SIMPLE WRITING SYSTEM

Simple Writing System is a breakthrough that shows you how to completely take the guesswork out of the writing process. Which means you get whatever you are writing done better, easier and maybe even faster.  Learn More Here: Simple Writing System

Even though We live in an era of sound bites, social media posts and 140 character messages, good writing still matters when it comes to the business world … and even the social media world.

Don’t think that good writing skills matters in the digital age? Consider a 10-year Grammarly study of 100 LinkedIn profiles. Durfing the 10-year period, professionals who received one to four promotions made 45 percent more grammatical errors than those who were promoted six to nine times.

Whether you’re a manager, employee, entrepreneur, small business owner, working in a non-profit or a governnment agency you need to know how to write effectively.

Even if you never find yourself needing to crank out a “sales letter” using John Carlton’s Simple Writing System copywriting course helps you think through a series of 17 checklists he goes through whenever he writes.

Just go to this page right now to see the wall of testimonials from John’s students and colleagues. ===> Simple Writing System

Here is the short list of what is included in Simple Writing System

John Carlton’s Simple Writing System distills over 25 years of experience creating million dollar campaigns in a course that serious marketers love.

Carlton has been there and done that, got the T-Shirt, the big checks and lots of cudos … for creating messages that connect with people and move them to take action … to the tune of millions of dollars.

And, he didn’t just do that one lucky time. He repeated it again and again for some of the biggest publishers in the world.  Along the way he refined the process, testing, tweeking and evolving it in the direct response arena where results are analyzed like they are evidence in a marketing forensics lab.

A few years ago he started conducting high dollar copywriting workshops where he trained both aspiring and seasoned copywriters in his approach.  They loved  it and John soon became known as one of the most highly respected writing trainers alive today.

Simple writing system was born out of the workshops.  John has made Simple Writing System available as a comprehensive home study course.  And, naturally it
comes packed with bonus materials.  Even course notes are included so you don’t have to spend valuable time writing instead of absorbing this powerful information.

And Look At What Some Of John’s Students Say About Simple Writing System

Perry Marshall DOUBLED his sales conversion rate!

“John’s input on my website increased my flow of sales leads by 50%. Also … his advice to trash my sales letter and start fresh (with very specific instructions  on how to do it) DOUBLED my sales conversion rate!

He was right — this gets exciting, fast.”

– – Perry Marshall, bestselling author of Ultimate Guide to Google AdWords & Ultimate Guide to Facebook Advertising

Lorrie Morgan-Ferrero raised fees by 60%.

“When my copywriting business was operating in the red, I bit the bullet and invested in John’s stuff. Know what? I started making money. Lots of it. The subtle tweaks and step-by-step systems I learned from John shot conversion rates through the roof. And I confidently raised my fees by 60% because of everything I learned from him… and my fees continue to rise.”

— Lorrie Morgan-Ferrero RedHotCopy.com

Adam Cloet says it’s idiot-proof!

“For me … Copywriting was my lacking skill. I never knew how to write effective copy, and John you’ve done a GREAT job… the SWS blows away any “system” I’ve seen in a long time. It’s pretty much idiot proof. To top it off, my motivation after this course has never been so high… Since starting it I’ve sold 2 new franchisees (which adds over 6 figures/year into my pocket.

I’m starting to blast off writing follow up sequences….I’ve also finalized my entire franchise manual for all of my stores, and my web guy is starting to build a new website for my retail stores and will use your copywriting to make it smash the competition as well as build an avenue through the site to franchise even more…I can’t thank you enough… this is a program geared for REAL business minded people….. it’s the real deal.. not some fancy, full of fluff, way of repackaging old basic marketing. Thanks John!” — Adam Cloet, bodysystems.ca

Ronald Reich called it one of the best investments ever.

“I’ve bought a lot of courses and this one of the best investments ever. I know my investment has already paid itself back and then some.”

— Ronald Reich, HighStatusGolf.com

Just 1 tip multiplied response for Chris Rabalais

“Using just ONE tip John gave us increased our mail response by 32%. This means an additional $2,000 in profit for every 1000 letters.”

— Chris Rabalais, New Millennium Publications

Craig Forte netted over $250,000 in 3 days

“Who says crime doesn’t pay? John let me ‘steal’ one of his ad headlines for a seminar I was holding… netting me a cool $251,771 in just 3 days. I don’t know any decent marketer who would be caught dead without John’s help.”

— Craig Forte, ServiceForLife.com

Dr. G.E. Nielsen used 1 Tip & bought a new car

“On your advice, I edited my copy using your ‘Action Verbs’. This killer strategy ALONE allowed me to buy a new car (for cash) after the first campaign!”

— Dr. G.E. Nielsen, Wisconsin

A quick ROI for Bernadette Doyle

“THANKS! Igot a quick ROI on this and my bullet writing is transformed forever. Very happy student here. Apart from the excellent content, you structured it so I actually worked through and applied the content. It’s so easy to let books and programs gather dust – you made this really usable and I’ve benefited as a result.”

— Bernadette Doyle, ClientMagnets.com

Kamron Karington made over $25 a minute!

“John, I made over $25 per minute using JUST your “power words” list. Increased click-throughs by 107%, and stuffed $10,500 in my pocket while sipping my morning coffee, using your tactics to rewrite some lame headlines for a client.”

— Kamron Karington, RepeatReturns.com

John Lane boosted conversions 30%

“I have been using some of the things John teaches in our email campaigns for our free workshop and our attendance each week has gone up by about 40%. I also used some of his suggestions in the power point for the free workshop and our conversion rate to the paid workshop has increased by about 30%.

We were converting about 5% to a $1,297 workshop, now we are just under 7% conversion. The first nine months of 2008 we have done more business than in the previous five years combined.”

— John Lane, TaxSaleLists.com

Jazmin Onyx called it the opportunity of a lifetime

“John Carlton’s Simple Writing Course truly is an opportunity of a lifetime that will result in that one defining moment that you will look back on for the rest of your life resulting in the breakthrough you have always looked for but didn’t know how to find.

If you don’t take advantage of this course, you are missing out on one of the most powerful tools anyone can ever acquire – to be applied to almost any goal you wish to attain.

If you let it pass you by, then you will be kicking yourself in the ass for a really long time.

Every promise made exceeds expectations and the over delivery of value is worth many times the price of the course. John’s coaches are a “brain trust” unequalled anywhere else in the marketplace.

You will truly be learning from the Masters of the Craft. Learning Copywriting from John Carlton is like learning guitar from Eric Clapton. It is an honor and a privilege to be his student.”

— Jazmin Onyx

Jonathan Mitchell got $29,000 in new business

“This course was awesome… Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot.”

— Jonathan Mitchell

Daryl Thompson quit a 6 figure job

“Our investment education business went from $50k a year in sales to over $200k in six months, thanks to John Carlton (and a hot webmaster from Houston). Thanks to what I’ve learned, I’m quitting my cushy six-figure a year job to go full-time in this new business!”

— Daryl Thompson, TX, InsurMark.net

Michael Norman doubled web site conversions

“Amazing! My web site conversion rate has nearly DOUBLED, just from what you’ve taught me. And guess what? Also following your advice, I tested a much higher price… and the conversion rate was not affected at all. That’s FREE MONEY without any extra work! You were right, John.”

— Michael Norman, Australia

Stacey Morgenstern got results … fast

“John promises a lot in the SWS. You get 200%. I don’t even know how to calculate the ROI on this one. I am only half way through the course and one specific tactic I’ve used this week has generated at least $2,000 in passive revenue – and that was the FIRST time I tried it!”

— Stacey Morgenstern, HolisticMBA.com

Craig Woolven got $11,000 in new business

“Your Simple Writing System has instantly turbo-charged my sales letters. $11,000 of new business in 48 hours using just a few of your wickedly effective sales strategies.

John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.

The DVD’s explain exactly what to do… the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise. Your red-hot team of million dollar writing tutors delivered the personal attention needed to catapult my writing skills to a whole new level.

I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome — thanks John.”

— Craig Woolven

Yanik Silver wore out a highlighter

“I Use This Every Time I Write For The Web

My highlighter ran out 6 pages into Section 7! This course is going on my A+ shelf of resources I use every time I write a sales letter for my web sites.”

— Yanik Silver, SureFireMarketing.com

William McCreedy tripled sales

“Your course is fantastic. I have tripled my sales in a month and I am only now getting started fine-tuning and testing.” William McCreedy, Futures Trading Secrets

Chris McCombs now earns 6 figures

“Before I discovered John Carlton I had NO IDEA how to write good copy… and I’ll admit I was pretty skeptical about investing in his programs because it just didn’t seem possible that I would be able to influence people with print like John does.

Well let me tell you that John’s teachings have not only helped me increase conversions by over 511%, but John has been one of the backbones to me earning a high six-figures annually online.

Not only do I use John’s strategies in my sales copies and videos, but his tactics have also helped me develop a cult-like following on my blog, making my blog the 1 blog AND website in the world in my niche where I’m able to get as many as 8039 visitors to my blog in one day all from free traffic sources… THAT is the power of the influential writing tactics John showed me how to do.

I love waking up and seeing all the money roll in my bank account… even while I’m off doing whatever the hell it is I want to do”

— Chris McCombs, ChrisMcCombs.net

Craig Clemens has earned millions

“Since 2005, your simple writing strategies have earned me and my clients millions. It all began when Eben Pagan shoved a copy of your course into my hands and said “Study every word and then write me some copy!” I was hooked, and got my hands on everything you produced.

My career as a copywriter has flourished since then, because you helped me understand the psychology behind a great sales message. In fact, just last month I booked a project that brought me a fat $15,000 (plus 5% of the gross sales in royalties)… and it took me just one week of work.

The beauty of writing sales copy is that it’s not the writing that bring in the money… it’s the knowledge of what to write about to get people to buy. And there is no one on earth who knows this — and can teach it so you “get it” quickly — than John Carlton. Thanks, John, for giving me a better life.”

— Craig Clemens, New York, NY

Matt Marshall said Carlton got him fired

“I had a cush job at one of the world’s largest ad agencies. Then I found John’s materials, and discovered the how to SELL, not just win awards. The agency hated my new style and gave me the boot. Which was a good thing — my first year on my own, I’m on pace to earn FOUR TIMES my yearly salary at the agency. Thanks, John.”

— Matt Marshall, freelance copywriter

Otto Trom got 3 times ROI

“I just sold my most expensive screen ever. And, it was due to HOW I sold it with copy skills. Why am I so sure: – it was to a new customer – in a country where people are known for their fondness of bargain hunting – I am sure we had the most expensive offer (competitors offer a similar size screen at a third of the price) – it was the first time that such a screen was sold from a web enquiry. Wanna know how expensive the screen was? 25,000 euro (or about 35K in US$) without shipping or installation.

So thanks guys (David and John), I just made my investment in the Simple Writing System back 3 times on this order alone.” — Otto Tromm

Sue Kennedy found it inspiring

“Hi John and Stan..just wanted to drop a line to say a big thanks to all of you, you have all done a fantastic job with this program. I have bought many products over the last few years, but this has definitely got to be the BEST! The way it was outlined was great, I personally have got heaps out of it. My teacher Lorrie was outstanding and inspired me the whole way through the program. THANK YOU VERY MUCH.”

— Sue Kennedy, Sydney, Australia

Paul Moore calls it a miracle

“I spent 2008 like a lost puppy. I couldn’t figure out what to do with the rest of my life.

On a whim, I joined the SWS in October 2008. I fell in love with copywriting. I graduated and did my first few letters for my own real estate business.

Then I fearfully took my first freelance job. I did it for zero upfront since they knew I was a newbie. I assumed it would be a practice run I’d never get paid for. To make things worse, a friend who tried his hand at copywriting said there was little chance of making over a few thousand dollars per letter for many years.

I followed the SWS steps to the letter, double-checking every step. I didn’t know if it was all true, but I did it in faith. The letter was up against a new letter from a seasoned pro. (They paid him $10,000 for it.) After I completed the letter, the business told me they were raising the price of the item from $79 to $149 before the mailing. Another speed bump to the letter’s success.

Fast forward one year. The letter destroyed the seasoned writer’s letter. It is mailing its fourth big batch. I have made $22,730 in commission from it so far, and the client is getting ready to mail a whole lot more.

In addition, a big WDC firm got ahold of it and hired me to do a letter for a very well-known national organization. I haven’t even bothered to set up a website since I have more than enough high paying copy work now.

The Simple Writing System is a miracle! It provided me a two-month launch to a whole new career. And a whole new life.”

— Paul Moore, Moneta, VA

Ken Wanden got an advertising breakthrough

“The Simple Writing System appeared at the right time and place! Who else would have allowed me the opportunity to study with John Carlton and Mike Morgan?

The SWS gave me a breakthrough in my advertising abilities. I don’t lie awake at night wondering if my advertising message will work. Even if the economy gets worse items will always be sold and traded

People who know how to speak directly to the heart will continue to flourish. Trading has been here for thousands of years. Rest assured “copywriting” is a very secure position on this earth.

Plus, unlike any object or money, your skill is with you and has no limits on what you can accomplish.”  Ken Walden, Nashville, Tennessee

Andreea Grad got 30% more business!

“What I learned in the Simple Writing System will help me build multiple streams of profits for years to come. I now feel I can truly make more money, create products that sell and attract more clients for my growing business. In fact, I can write my own ads which have brought in 30% more business locally in the last few months. I am so grateful for it. Thank you from my heart.”

— Andreea Grad, Portland, Oregon

Kevin hill pulled in $340,000 in 7 Days

“I started working for internet marketer Russell Brunson as a full-time copywriter and had only written a handful of letters up until that point. He asked me to write a sales letter for our 12-Month Internet Millionaire launch — my first major launch. I was a little nerved up and repeatedly referred to John’s course for guidance while writing the letter. Thanks to implementing the quick-start copywriting secrets John revealed in his course, the letter ended up pulling in $340,000 in 7 days.

If you remotely care about becoming a better copywriter and marketer, you need to get your hands on John’s materials before your competition does.”

— Kevin Hill

Anthony Ruffin writes better and faster

“Everything was great. Being able to do it on my own time was a plus. The DVDs were high quality and the two course books had information that I have used and gotten good results…The Simple Writing System gave me a blue print where I can focus my efforts on each step of the puzzle. Now I can write more effective copy in less time. It gives me the ability to write my own sales letters without using someone else’s work as a template for the whole thing”

— Antony Ruffin, Matthews, NC

Ben Cummings stalks John’s ads

“Dear John: Your strategies have made me hundreds of thousands of dollars. I consider your copywriting to be so influential on my success, that I’ve literally stalked your ads and sales letters, purchased countless products and services to get on lists… solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world ‘Harvard Business School’ education for me. And I know dozens of millionaire business people and successful “guru’s” that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success.”

— Ben Cummings, Park Place Publishing, NY

Dean Hohn had a website transformation

“As a newbie to copywriting, John and Mark taught me in the Simple Writing System how to target my thoughts and refine my writing in a way to tell a story that will hold a reader’s attention, which I didn’t do before. That has totally transformed my website script from what I had when I started to what it is now. I want to thank you John, all the team, for your guidance, help, and genuine support. You gave me the feeling that I really mattered as an individual and you personally wanted to help me in my copywriting journey.”

— Dean Hohn

Andrew Rondeau says it is the best investment he’s ever made

“Best value course I have ever purchased… overall – great course, great value for money, expert feedback – I liked the structure. I have spent thousands of dollars on “internet related” products and in the past I have been personally mentored by not one but 2 ‘world famous’ Internet Marketers (who charge even more thousands of dollars)…and this SWS course beats everything…it is the BEST EVER investment I made. I tell you what really pisses me off – I have spent thousands of dollars being mentored by so-called ‘famous household’ Internet Marketers and not one of them has suggested what you/John have, not one!”

– – Andrew Rondeau, WeBuildYourBlog.com

Tom Wilkerson top the best month ever

“In the last 3 months conversions on my website have gone through the roof. Last week we had 17 sales ($300 info product) with less than 300 unique visitors to the site, which is by far the best month we ever had in just 1 week. My data base guy is foaming at the mouth to find out why my analytics data is sending such a huge spike in conversions and my bounce rate plummeting to the bottom of the Grand Canyon. I implemented changes to my site as I was progressing within the Simple Writing System Training Program and realized after week 3 that I had all my money back. I truly can’t wait to see what happens to my bank account and my list at the end of the year!””

— Tom Wilkerson, Phoenix, AZ

John Flynn got a job offer

“I casually mentioned to one of my clients that I’m taking John Carlton’s copywriting course. She Googled him and came back and offered me a job to edit a new e-book she’s written! Thanks, John.” — John Flynn

About John Carlton…

Copywriting master John Carlton In case you don’t know who John Carlton is, he is a notorious and much-sought-after copywriter for over twenty years now. Carlton slyly
refers to himself as the most ripped-off writer on the Web, and no one on the inside of the online business world disagrees. Other marketers also call John he most respected writing teachers alive and the list of well-known marketers who freely reference John as their primary mentor for writing sales messages is just staggering. For example:

  • Rich Schefren (of Strategic Profits fame) personally bought his entire staff copies of the John Carlton writing course, and he keeps examples of ads, emails and websites by John close by for inspiration. I leaned it all from John, he said.
  • Eben Pagan (the creator of Altitude) specifically refers to John Carlton teaching whenever he discusses writing with his client base of millionaire marketers.
  • Frank Kern (Mass Control wizard) freely admits that John’s direct advice saved a now-fabled product launch from stumbling and using that advice, helped the project become the most lucrative one-day launch in the history of the Internet.
  • Mike Filsaime (fabled creator of Butterfly Marketing)calls him a legend, and devours everything John writes: John’s sales writing has been stalked for decades by many of the best (and most successful) marketers on the Internet, who freely admit using John’s ads as templates for their own breakthrough pitches.

They copy John’s stuff because it works. And they are not alone. The list of top marketers who have dipped from John’s deep well of copywriting knowledge is very long indeed.

  • As a working freelance copywriter, John is one of a handful at the top of the game commanding fees that cause unprepared clients to choke, getting booked up to a year in advance by the largest mailers in the world, and consistently writing pitches that sell like crazy.
  • As a teacher of writing sales messages for businesses, John is responsible for helping a verifiable mob of otherwise clueless entrepreneurs and small business owners get their act together.
  • The rabid testimonials you will find touting John’s influence and teaching include nearly every famous and infamous online marketer in existence.

His career arc is legendary: Partnering with Gary Halbert for a decade being a go-to writer for the largest mailers in the world (including Rodale, where he currently has several controls) pioneering online advertising tactics (most top Web marketers follow his early revolutionary blueprints, and starring as the featured speaker at major marketing seminars, including…The infamous Under-Achievers event in Australia (with Frank Kern and Ed Dale), Armand Morin’s Big Seminar in Los Angeles Dan Kennedy’s copywriting
Bootcamp in Cleveland Carl Galletti’s information Marketing Seminar in Las Vegas Lorrie Morgan-Ferrero’s Marketing Bootcamp the Tactic 7 blowout in San Francisco with Harlan Kilstein and David Garfinkel and over 30 other mainline events. John is someone you want to pay attention to…very careful attention. So, when John makes programs available it is time to check it out and find out if you too can join the realm of elite marketers using what John teaches. Check out the programs and services you can get from
John to ramp up your business success. 

Here is the link again ===>Simple Writing System .