The Anatomy of a Perfect Book Title
By Brian Tracy The perfect book title can mean the difference between a bestseller and a good dust collector. Particularly if you are writing an e-book, finding the right combinations of words can impact the way the public receives your writing.
The power of a few short words can be intimidating. Fortunately, there is an easy way to dissect the elements of successful book titles and replicate them in your own work.
A great title depends on several interlocking elements: your topic and target audience, the theme of your book, finding a delicate balance of revealed information, and marketing tactics.
Here are a few tips to help you learn how to write a book title that achieves all these elements.
1) Target Your Niche
The first consideration for finding a great book title is your genre. Genre is the biggest factor in determining a good title, because the genre tells you what your audience wants.
You want to come up with a title that matches the genre, partly to attract potential buyers and partly to set up and meet expectations.
For example, not many people want to read a work of fiction called 5 Places to Find Coupons, even if the story actually revolved around 5 coupon locales. Similarly, a personal-development book will do better if it addresses a consumer’s need in the title rather than a lofty, ambiguous name, like The Debt Eraser Formula instead of 2017 Financial Almanac.
2) Consider the Heart of Your Book
The heart of your book should come out in the title.
This is especially relevant in books covering more technical topics. If you are writing a book on advanced economic strategies, spruce up the wording to be compelling, but don’t be so esoteric that potential buyers have no idea what the book will say. Ideally, the title should be informative but should also resonate with the customer.
3) Say Enough… But Not Too Much
A successful book title should tell people what the book is about while also adding intrigue.
One is to offer a compelling solution to something, such as 7 Habits of Highly Effective People. This title both informs on the topic and promises to give the reader the inside scoop on effective people’s lives.
The other way is to sum up your book in a few short words that encapsulate the theme of your book, like The Slight Edge.
4) Use Allusions to Add Intrigue
Another great way to add intrigue to your book is to structure the story title in a way that alludes to a great work of literature.
Lines of famous Shakespeare plays, quotes from religious scripture, and other well-known pieces often have the effect of drawing in potential buyers. In addition, usually these works are old enough to be in the public domain.
5) Use a Compelling Hook
Nothing gets someone to pick up a book or click on an e-book better than a compelling hook in your book title.
A good hook can add the compelling mystery which causes people to read past the cover. A hook can come in many forms, such as making an unusual claim, working …read more
Source: Brian Tracy