The Single Greatest Thing You Can Do to Grow Your Business
By Brian Tracy
Over the course of the last 40 years, I’ve created several online courses on a variety of topics, spoken to millions of people around the world, and have helped countless companies to increase their revenue, but by far the thing that helped me to grow my business the most was writing a book…
One of the most common goals people have in their life is the desire to write a book.
Few people, however, understand that writing a book can be the keystone to other things they want in life as well, be it fame, fortune or just a great business.
A book opens up those doors as realistic possibilities because a book should be the focal point for a business.
Why is that?
A Book is an Instant Credibility Booster
Because a book is an instant credibility booster.
From a business perspective, writing a book is the fastest way to gain credibility, establish yourself as an expert in your field, and build a professional reputation. It can also be used as a promotional item and marketing tool for your business.
Think about it: What sort of impression do you get when you meet someone who has become a published author?
Without even knowing them, you might assume that if they were able to write an entire book and get it published, they must be an expert.
Every book I have written has helped me to position myself as the expert in that field, and they all served as a platform to build a business on. This is what you should be doing.
A Book Lets You Share Your Message With Others
Because it provides an opportunity for you to write and publish something on a subject that is important to you, and that you will have for the rest of your life. You can express your creativity while sharing your message with others.
One of the Universal Laws of Success is the “Law of Service” and it says:
Your rewards in life will be in direct proportion to the value of your service to others.
The more you work, study, and develop your ability to contribute more to the lives and well-being of others, the better life you will have in all areas.
Chances are if you are passionate about a certain subject, other people are too. And by writing a book about that subject, you can help others in their own lives and, in turn, help yourself achieve a more fulfilled life.
Concentrate on the Business Behind the Book
Write the book your heart compels you to, but concentrate on building a business behind the book, which will, in almost all cases, make more than even a blockbuster business book and create lasting value for you as the author/business person — the expert in your field.
If you enjoyed this video and feel it was valuable in helping you to grow your business, share it with your friends or anyone else who might benefit from this information.
Remember this: “Writing allows you to connect with people on a deeper level by giving them a brief insight into your mind.”