How to Sell and Change the World at the Same Time
Are you a heart-centered entrepreneur?
That means you’re creating a movement; you have a heart to serve; and you want to share your gifts with the world, because you know you can change lives.
Well, that is, you can change lives if you can sell the product or program you’ve created around your gifts.
And that’s the rub, isn’t it?
How do you sell something you know could make a big difference for them … without pushing?
First of all, a small disclaimer: there will always be people who, when you take a stand for them, or hold the space for them to create a transformation, feel like you’re pushing.
With that being said, how do you use your emails, videos, sales letters, webinars, and events to inspire people to move forward and enroll with you—without having to convince or push them?
First and foremost: stop trying to convince people that what you’re selling is good.
We know. What?!
But seriously: you already know that what you’re selling is good.
Convincing people that it’s good is simply pushing the wrong people into buying. Your product or program isn’t good for everyone, right? It’s good for your own ideal client. So instead of trying to convince anyone and everyone that they should buy, instead, show potential clients the value, share with them the transformation they could experience—and then hold the space for them to make a decision.
How do you effectively show someone the value of what you’re offering?
Fall in love with the difference you’re making for people.
There’s no sales tactic in the world that will work, unless you have emotional stability behind it.
If you’re here, then again, you have a heart to serve. You’re doing what you love, using your unique ability to change the lives of your clients.
And when you’re really, deeply connected with the transformation you’re offering through your product or program, you’re able to sell it effortlessly! Why?
Because you’re simply saying to someone: “I understand where you are, now, and I want you to know that I’ve been there. This is a system that has transformed my life, and I know it can transform yours, too.”
There’s no urgency behind it, no desperation. You’re simply inviting someone to step into transformation.
And, keep in mind, it’s a transformation you, and you alone, can guide them through.
Remember, YOU matter.
Anything that’s made a difference for you can make a difference for a tribe of people in this world.
Therefore, anyone—including you—can become a life-changing force by sharing something that’s impacted your life with the right tribe of people.
If you’re sitting there at your computer or on your phone, reading this, and you’re thinking, “Who am I to sell my so-called expertise?” then it’s time to wake up.
